Word: hallahan
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Dates: during 2000-2009
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...PART OF JACK HALLAHAN'S job--though he does it naturally--is to notice when old things become new again. For instance, stop-motion, a technique he obsessed over as an 8-year-old making faux commercials with his older brother on a Super 8 camera, is back in music videos. Branded entertainment, which put the soap in daytime TV, is resurfacing in reality TV and Second Life. And of course, television, the 65-year-old killer...
...adman who grew up wanting to be in advertising and now confesses to "a seriously bad case of arrested development," it would seem that "newness" to Hallahan is the return of "relevance." And as MobiTV's Department of One, he is all about relevance, specifically as it relates to MobiTV and persuading advertisers to put their messaging on its network. "You have to be relevant and entertaining, and you have to be on your game," he tells them...
...follower of his own advice. Hallahan, 45, had used a life coach to try to find a job that would be the perfect fit. An early adapter of MobiTV, he first came to the company as a partner of an ad firm to make a pitch for its business. The reverse happened. "What I saw here was the ability to lead the advertising community into new water," he says. "That for me was an interesting challenge because it's requiring a lot of the skills that I've acquired over the years." Having climbed a "significant learning curve" at MobiTV...