Word: hallmark
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...more than half the 25? spent (on average) per card by every sender. The statistics are industry guesses. Only three of the 51 members of the National Association of Greeting Card Publishers are publicly held companies that report financial data; the others are closely held, including Kansas City-based Hallmark, the industry leader. Though the figures are impressive, the number of cards sent has not changed much in the past three years or so. The high cost of postage has caused some people to strike names off their card lists. But there are more people to send cards every year...
...other, nontraditional choices arrayed before me have become countless; the themes seem to get more varied every year. The designers and versifiers at Hallmark, Rust Craft, Norcross have seen to that. Hallmark alone comes out with 1,000 new designs for Christmas every year. There are special cards for black grandfathers and for soul sisters. Worried about ecology? A Chicago company sells 300 designs printed on recycled paper. Got expensive tastes? Bloomingdale's in New York City offered a reproduction of Renoir's Le Moulin de la Galette at $183 for a box of 100. (It was sold...
Died. Leonid, 80, Russian-born neoromantic painter; in Manhattan, where he had lived since World War II. While painting on the Mediterranean coast in the 1920s, Leonid became fascinated by the mysterious beauty of the shore, and pale, silent seascapes became his hallmark...
...everybody else. In Illinois, Mayor Richard Daley had twice warned Carter that the campaign was going down the drain -unless he reached out more to the party regulars around the country. These professionals thought they understood the reasons for Carter's separation from the party. His campaign hallmark had been a dogged independence from the Establishment. He wanted to keep his appeal as an outsider who owed no one any favors...
...kind of alike, and I think something is really there between us," purred Faye Dunaway, 35, considering her newest costar. Teamed with Hollywood Veteran Bette Davis, 68, Faye plays the title role in Sister Aimee, a Hallmark Hall of Fame production based on the life of California Evangelist Aimee Semple McPherson. Davis, who unsuccessfully sought a Sister Aimee movie role some three decades ago, belatedly settled for the part of McPherson's domineering mother on the mid-November TV show. No hard feelings, though. "Good God, Bette's been a star since...