Word: hallmark
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ALMOST every U.S. businessman gives away some samples of his product, but few can match Joyce Clyde Hall, 68, founder and president of Hallmark greeting cards. Some time in the next few days. Hall will choose a Christmas card from this year's Hallmark line and send it to no fewer than 6,000 friends and acquaintances. He can afford it. Over the past 50 years, Hallmark has grown into the goliath of the greeting card business, producing 4,000,000 copies of 11,000 different cards each day for sale through 22,000 retailers in four countries. Hallmark...
What makes Hallmark's size all the more impressive is that it comes in a field that, for all the bunnies and babies and Santas smiling up from its cheery face, is as ruggedly competitive as any business in the U.S. With some 290 firms turning out 5 billion cards each year, for every event from the cradle to the grave, a special kind of genius is needed to grab off about 30% of a $288 million market. Hallmark's boss abundantly has that genius...
...Hallmark Hall of Fame (NBC, 7:30-9 p.m.). Henrik Ibsen's A Doll's House, starring Julie Harris, Christopher Plummer, Jason Robards Jr. TV adaptation by James (Little Moon of Alban) Costigan. Color...
...sometimes happens when TV programs reach for quality, some turned out to be merely earnest bores. On NBC, the Hallmark production of Maxwell Anderson's Winterset proved that the living-room screen can be an embarrassing setting for characters who speak stilted blank verse (with Hamlet echoes) and live amid the topical excitement of another decade. Playhouse go (CBS) chose to grapple with second-rate Shaw, and even an excellent cast-Robert Morley, Claire Bloom, Siobhan McKenna-could not cram the rapid-fire sex and social relations of Misalliance into a really meaningful hour and a half...
...Hallmark Hall of Fame (NBC, 9:30-11 p.m.). Maxwell Anderson's classic Winter set, with Don Murray, Charles Bickford, George C. Scott and Piper Laurie. Color...