Word: hallmark
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When George Bernard Shaw and Giacomo Puccini brightened TV screens last week, the countinghouse critics scoffed; CULTURE GETS TRENDEX SHELLACKING headlined Variety. Indeed, the 90-minute live Hallmark Hall of Fame production of Shaw's Man and Superman, starring Maurice Evans and Joan Greenwood, ran behind its opposition with a Trendex rating of 12. And the Ed Sullivan Show fell off eight points to 33 as it featured Prima Donna Maria Meneghini Callas and Baritone George London in an 18-minute scene from Tosca...
...Hallmark Hall of Fame (Sun. 9 p.m., NBC). Shaw's Man and Superman, with Maurice Evans, Joan Greenwood...
...this week with two new opponents: Groaner Elvis ("The Pelvis") Presley, 21, v. Musicomedienne Mary Martin, 43-the two biggest audience-pullers today. Elvis, doing the second of a $50,000 trio of shows for CBS and Ed Sullivan, posed a fancy threat, but Mary, starring in Born Yesterday (Hallmark Hall of Fame, NBC), was still TV champion. There were no hard feelings backstage either. "Elvis is jus' darlin','' drawled Texas-born Mary. "Besides, I can't be mad. My mother's name was Presley. We might just be kinfolks...
...North Africa, the soldier with iron in his soul showed something of the gee-whiz of Abilene. "I have operational command of Gibraltar," he wrote, "the symbol of the solidity of the British Empire-the hallmark of safety and security at home ... I simply must have a grandchild or I'll never have the fun of telling this when I'm fishing, grey-bearded, on the bank of a quiet bayou in the deep south...
...Hallmark Hall of Fame (Sun. 7:30 p.m., NBC). Born Yesterday, with Mary Martin...