Word: hallmark
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...Hallmark Playhouse (Thurs. 10 p.m., CBS). Ethel Barrymore in April 25th As Usual...
...true for ready-made bowlegged tetrameter and a business built on sentiment (last year's estimated gross: $15 to $18 million). Last week in the midst of its biggest sales season next to Christmas, Hall Brothers was, as usual, turning out more than 1,000,000 of its "Hallmark" greeting cards every day. There were no fewer than 500 different designs for St. Valentine's Day,* ranging from 5? greetings to $5 concoctions dripping with lace and scented sachets...
...have the strength of a TIGER . . . lily!"). They developed the unfolding card that tells a continued story, and leveled out the seasonal peaks & valleys of the business by pushing the "everyday" card for birthdays, weddings, anniversaries, sympathy and the sick. Today, customers have a choice of six different Hallmark cards for the tonsillectomy patient alone; once there was even one for the friend who has been run down by a car. Other tricks of the trade: white kittens on cards will always outsell brown ones; geraniums are never good, but pansies are surefire sellouts...
...appearance of Blanshard at the Forum was contested earlier this week by two alumni of the Law School. One of them, Richard W. Condon, a New York attorney, sent a letter to Dean Griswold in which he referred to Blanshard as a speaker "whose hallmark is the arousing of prejudice against a religious group...
...French and 50 American paintings that opened in a Manhattan gallery last week. Culled from some 10,000 entries, the pictures on display were all related in one way or another to Christmas; they had been painted for a $28,000 contest sponsored by the U.S. manufacturer of "Hallmark" cards (TIME, July 4), and many of them would show up on Christmas-card counters eventually...