Word: hallmark
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...Hallmark Playhouse (Thurs. 10 p.m., CBS). Dana Andrews in One Foot in Heaven...
...Hallmark Playhouse (Thurs. 10 p.m., CBS). Elizabeth Taylor in Morning Glory...
...little knew what he was stirring up. The French, he announced, would get half the prizes; their pictures would be judged by an all-French jury and they would have a crack at the $3,500 prix international on an even-Stephen basis with U.S. artists. Hall Brothers, Inc. (Hallmark cards) would become sole proprietor of the winning entries (with royalties to the artists). What Hall failed to take into account was the French Communists...
Within a few days of the announcement the bistros and ateliers of Paris were seething with gossip. Hallmark's top prizes were such as only a Picasso or Matisse could expect for a canvas. Almost instantly, the French had a name for the whole thing: le plan Marshall de la peinture. That meant that Frenchmen would take sides on the Hallmark Plan just as on ECA. Screamed the Communists: "Nothing but an effort to destroy our national independence...
Nonetheless, the popularity of the Hallmark contest had spread like wildfire. Last week Philippe Huisman, director of exhibitions for Paris' Wildenstein galleries and Hallmark's French representative, announced with pride that over 5,000 entries had been received...