Word: hallmarked
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Dates: during 1980-1989
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...host of greetings for a mother-in-law. How about someone expecting a baby in July? No problem. Any number of companies make Mother's Day cards for mothers-to-be. And why should Pop feel left out and have to wait until June for his special day? Hallmark puts out a card that says "You're a terrific parent, too, Dad!" Why in fact should Mother's Day be restricted to parents? It is not. A card by Recycled Paper Products of Chicago has this touching message: "Although you're not my mother, your little motherlies mean...
...business is better than greeting cards at finding imaginative ways to package and promote an old product. The leading companies, Hallmark of Kansas City and American Greetings of Cleveland, have roots that go back almost to the turn of the century, but they strive to be as innovative as fledgling Silicon Valley computer firms. The cardmakers are experimenting with different styles, coming up with novel reasons for people to buy their wares and using new technology that enables cards to play tunes or talk. Hallmark offers 1,200 varieties of cards for Mother's Day, the year's fourth-biggest...
...Hallmark holds about 42% of the $3.2 billion-a-year greeting-card business, followed by American Greetings' 30%. The two leaders are now being challenged by Cincinnati-based Gibson Greetings, which has captured an estimated 10% share, up from 5% in 1978. Gibson scored a coup in February by striking a deal with Walt Disney Productions for the rights to use Mickey Mouse and his friends, who had previously been featured on Hallmark cards. Gibson has also signed up Garfield the Cat and the Sesame Street characters, but Hallmark's line of Peanuts cards is still one of the industry...
...three cardmakers battle among themselves, they also keep an eye on about 300 smaller manufacturers, which are often daring and inventive. Says Hallmark Chairman Donald Hall: "Industries that aren't competitive get stagnant after a while. Ours is very competitive, and the fever of creativity is at a high point...
This teams unity was really a hallmark of yesterday's victory. Harvard players constantly called encouragement to thei teammates, seen and unseen...