Word: hallmarks
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...latest monuments to that profession are a new book, Cartier-Bresson's France (Viking Press, $18.95), and an exhibition of 73 photographs now on view in New York's Hallmark Gallery. His work portrays the many faces of France: children at play in the slums, lovers nuzzling at sidewalk cafes, old people reflecting on the long ago. It shows not dynamic events but ageless instants gathered in more than a year of shooting throughout his native land. Though he founded the Magnum agency in 1947 with the late Robert Capa and others, Cartier-Bresson never shared his partners...
...Coco sprang no surprises, only refinements on what was her classic look: the short, straight, collarless jacket, the slightly flaring skirt, and hems that never budged from mid-knee length. Wearing the broad-brimmed Breton hat that was her hallmark, her scissors hanging from a ribbon around her neck, and her four fingers held firmly together in spite of severe arthritis, she would feel for defects. Working directly on the model, she often picked a dress apart with the point of her scissors, complaining that it was unwearable. Her fashion empire, at her death, brought in over $160 million...
According to Webster Schott, a vice president of Hallmark (and a critic of some repute), "verse is still more popular than prose, by a margin of five to one. And human affection will outsell humor twenty to one." Still, it is humor that freshens the stale feast of Christmas messages. The wit, alas, is often insipid self-parody−I BRING YOU GREETINGS . . . THAT'S ALL, JUST GREETINGS. But when they are good, the funny cards exemplify the peculiarly American gift for one-line gags. "LEON! LEON!" sings a caroler, who hurriedly explains, "I MEAN NOEL! NOEL! (Sorry...
...Hallmark, American Greetings, Norcross and other card companies know precisely what they are doing. With the help of market research and psychological expertise, they have isolated no fewer than 3,000 "sending situations," that define the basic religious and emotional needs of both sender and recipient. One card, for example, is designed to calm the nervous traveler with best wishes "from takeoff till landing." Another transmits to a permanent invalid "loving thoughts of you"−tactfully avoiding the conventional "get well quick." CONGRATULATIONS ON YOUR NEW PAD, says a card for blacks, THERE GOES THE NEIGHBORHOOD...
That same gratifying surprise awaits NBC viewers next Tuesday when Hallmark Hall of Fame televises the Chamberlain Hamlet. It is an aristocratic, romantic and (he admits) "not scholarly" conception of the role. His Hamlet is passionate sometimes to the point of hysteria and Chamberlain's accents (well east of mid-Atlantic) are tinged with tremolo. Sir Michael Redgrave, an esteemed former Old Vic Hamlet who plays Polonius in this TV production, says that, overall, "Richard is very good-more than just interesting." To fit the two-hour time slot, however, more massive surgery has been performed on the Folio...