Word: halls
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Dates: during 1970-1979
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...Rohr and Hall formed a new company, Seat-of-the-Pants Management, Inc., to market the item...
...Hall got the idea for the boxers more than a year ago, but began the project last spring while taking a course with Rohr at the Business School entitled "Starting New ventures...
...Hall and Rohr originally used a photocopy of stock market quotations in the Wall Street Journal as a negative for a silkscreen, but after receiving legal advice, they decided to typeset a fictional stock market page instead...
...Hall's wife Susan sewed together the first pair of shorts, while Stein, a graphic designer, created a prototype...
Last June, Hall and Rohr began pounding the pavement to sell their underwear. "Without financing, a manufacturer, or an order from a buyer, we faced a Catch-22 situation," Rohr said...