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...willing to work to develop them by making huge investments which can stretch over decades. Apple wasn't much of a brand until it introduced the iPod in 2001, but the firm was around for a long time before then. RIMM and the Blackberry are young in the brand Hall of Fame, a group that is dominated by Coca-Cola (KO), IBM (IBM), Microsoft (MSFT), and GE (GE). Interbrand, the Rolls Royce of global brand research, has Apple and Blackberry on its list of the 100 Most Valuable Brands. The list is not infallible; it includes Xerox (XRX), which should...

Author: /time Magazine | Title: Apple: Why Brands Matter | 4/23/2009 | See Source »

...committee rejected the course because they did not believe it belonged in the new curriculum, according to Philosophy professor Edward J. Hall, who serves on both the Gen Ed committee and the subcommittee that reviews course proposals in the humanities...

Author: By Bonnie J. Kavoussi and Alex M. Mcleese, CRIMSON STAFF WRITERSS | Title: Great Books Plan Delayed | 4/23/2009 | See Source »

...When the Gen Ed committee rejects course proposals, Hall added, it is not to say that it is a bad class. He said that Russell’s course looked like “a fantastic course of a certain kind”—but not a Gen Ed course...

Author: By Bonnie J. Kavoussi and Alex M. Mcleese, CRIMSON STAFF WRITERSS | Title: Great Books Plan Delayed | 4/23/2009 | See Source »

...organization is asking students to take an online poll to gauge awareness of the issue and has devoted a week of events to ROTC, including a ROTC Student Panel tomorrow at 7:30 p.m. in Emerson Hall...

Author: By Will L. Fletcher, CONTRIBUTING WRITER | Title: Students Push for ROTC Recognition | 4/23/2009 | See Source »

...dozen young children are sprawled out on a yard, painting a large canvass. Others run free through the one-square-block area that resembles a cramped town, with its food stands and kiosks. The tykes rattle off for me what they like best about their community: the mess hall, their friends, the food, the paint - and, for many, just "living with...

Author: /time Magazine | Title: In Bolivia, Keeping Kids and Moms Together — in Prison | 4/22/2009 | See Source »

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