Word: halo
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Bungie makes a series of video games called Halo that are among the most revered in the gaming canon. It's doubtful that many people reading this could say exactly, or even approximately, what the Halo games are about. But when Halo 2 came out in 2004, it did $125 million at retail in the first 24 hours. Since then, gamers have logged almost a billion person-hours playing Halo 2 online. Because it's exclusive to the Xbox 360, Halo 3 is also Microsoft's weapon of choice in its struggle with Sony for supremacy in the multibillion-dollar...
Marketing expert Tom Doctoroff, head of greater China for ad agency JWT, says brand names are particularly effective in China as its nouveau riche try to emulate the West's fashionistas. "The halo effect can be very powerful here," he says. "Most retailers are just now following H&M's lead in this area...
...understanding, they generally are not appreciative of loud noise late at night. Tutors usually go to bed—get ready for this—before midnight. You’re probably asking, “How can these people finish their papers, play a few matches of Halo on Xbox, grab late night Felipe’s, and poke all of their crushes on Facebook before midnight? Well it turns out that tutors don’t lead similar lives to us college students, and that is exactly why they won’t be pleased when they unintentionally...
...Chemistry + Economics = second date supplied Astronomy + Philosophy = head in the clouds Physics + The Comparative Study of Religion = Atom and Eve Slavic Languages and Literatures + Romance Languages and Literatures = From Russia with Love Classics + History = “Old School” Computer Science + The Comparative Study of Religion = Halo History + Literature = History and Literature Marketing + Communications + Political Science = post-grad employment
...economy. For instance, one-third of Microsoft’s domestic employees are foreigners. And a 2004 study revealed that more American-born Intel Science finalists had parents who came to America on an H-1B visa than had domestically-born parents. Congress must recognize that the halo effect around these talented, innovative workers benefits the entire American economy. If we turn H-1B applicants away, they will take their training and high-paying jobs elsewhere—and shape global markets from places outside of the United States. What’s more, foreign students studying in the United...