Word: halogena
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...manufacturers improve quality--Earthmate's latest offering contains 80% less mercury than the standard curlicued CFLs--incandescent makers are fighting to stay in the market. For instance, Philips' new Halogena line uses 30% less energy than traditional incandescents, enough to meet the government standards that take effect...
LIGHT IT UP When you think of halogen bulbs, those omnipresent black floor lamps from Ikea may come to mind. But a new bulb from Philips will turn any fixture into a gale-force illuminator for $5.99. Halogena is the size of an ordinary incandescent but so intensely bright that Philips had to turn down the wattage from 75 to 40 for those bulbs that will take a star turn lighting the fabled Times Square ball on New Year...
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