Word: haloid
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Dates: during 1948-1948
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Then Rochester's Haloid Co., manufacturers of photographic supplies, got interested. It financed the Xerography research at Battelle in return for the exclusive commercial rights to the process...
Explosion? Haloid thought Xerography was just the thing to make the old but small company (its biggest net was $307,891 in 1941) a big one. Since June, when gossip about Xerography started, the price of Haloid's common stock has gone from 13½ to around...
...Haloid's first commercial Xerographic machine, which is expected to retail "for a very few hundred dollars," will be for the quick, economical reproduction of letters, documents, blueprints, maps, etc., in offices. Many bugs have to be worked out before Xerography can do more. Eventually, Haloid hopes to produce cameras which print their photographs almost instantaneously, and light, cheap presses which will slash capital investments and operating costs in the newspaper and magazine publishing industry...