Word: haloing
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Dates: during 2000-2009
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...that she has turned into “that guy,” it might seem a good idea to stop issuing strong opinions. Perhaps our brain power could be put to better use if we focused it on the job at hand, rather than expending it while playing Halo. Yet this is not reason enough to conform to the nine-to-five theory of critical thinking...
...first draft of this article was due two days ago. I initially accepted the responsibility of assembling this parting shot a month ago. That month was quickly overtaken with Halo 2, lackluster action flicks, seasonal brews, and the occasional, half-assed academic pursuit. After ignoring several polite e-mails warning against the impending deadline, I decided to finally just sit down and write the damn thing. Open a “Document1.” Hmm. Did I even learn anything in college? Did I have an emblematic experience that shaped me? Alt-tab to Pine. Pressing...
Food-marketing expert Balzer says yogurt's appeal is its convenience. "Yogurt has this wonderful halo of health, but the ease is what drives the category. In the mid-'80s, pizza was the food of the day. Today it's yogurt," he says. "Clearly it's a structural change in the way we're eating." Yoplait's goal, says Waldron, is to get yogurt into more meals and snacks during the day, on more days of the week...
...forgotten: to nongamers, video games are really hard. Like hard as in homework. The standard video-game controller is a kind of Siamese-twin affair, two joysticks fused together and studded with buttons, two triggers and a four-way toggle switch called a d-pad. In a game like Halo, players have to manipulate both joysticks simultaneously while working both triggers and pounding half a dozen buttons at the same time. The learning curve is steep...
...Mature-Rated Video Games,” looked at a random sample taken from all M-rated games available for Xbox, Game Cube and Playstation 2. The two top-selling games of 2004 were “Grand Theft Auto: San Andreas” and “Halo 2,” both rated “M,” according to the NPD Group, a market research firm. “We found that [these] video games were correctly labeled with the violence and blood content,” said Thompson. “However...