Word: haloing
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Dates: during 2000-2009
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...virtual killing fields of the blockbuster video game “HALO,” blood sport is mingled with an odd form of good sportsmanship and basic concern for one’s fellow man. HALO, for those readers who are not males between the ages of 16 and 22, is a James Bond-style shoot-’em-up game for Microsoft’s Xbox video game system that is set in a distant galaxy at the center of which is a gaseous ring formation called “HALO.” Since its release...
...warns The GoldenChild (Christopher P. Lambert ’03). Tony Montana (Clinton L. Graham ’04) seconds him, shouting, “About to explode!” As game organizer Sinner Man (Matthew H. Espy ’03) blasts his own personal HALO theme song, the players assemble on two couches, gleefully talking trash...
...Talking shit is as much a part of playing HALO as actually playing HALO is,” explained Olugbenga T. Okusanya ’05 in one of the many pre-game e-mails the group exchanged. Despite helpful advice from the other players (“Aim for the head” from Graham and the widely advocated “Just keep shooting”), FM fails miserably. After noting the results of the match-up: “Threw grenades at self, shot self in foot, etc.,” it’s time...
...impossible to track. Today eyeballs are still an important factor, but retailers prefer performance-based deals--paying for "click-throughs" (portal visitors clicking on one of their links) and, in some cases, actual sales. "Back in the go-go days of the Internet, retailers would pay for the halo effect of being on a big portal like AOL," says David Bolotsky, who headed Goldman Sachs' U.S. retail group before launching UncommonGoods, an online and catalog gift shop, in 1999. "When they realized they were losing their shirts, there was a backlash." In the next phase, retailers started insisting on strict...
Where does he possibly find the time? Espy isn’t worried. Indeed, last year, he played Halo in his room for three or four hours a day, until the X-Box cartridge burned out. Now, he reads children’s books and usually watches Home Alone once or twice daily...