Word: halos
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Dates: during 1970-1979
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Yankelovich calls this the "halo effect," and believes it colors almost all the answers related to issues. One month ago, voters claimed, by a margin of 45 % to 28%, that McGovern would do more to see that minorities are treated "fairly." Now they have neatly flip-flopped on the issues, although nothing concrete has happened in the campaign to cause such a change: 42% now see Nixon as best able to deal with minorities, v. 31 % for McGovern. This makes little empirical sense, but for that very reason it bodes ill for McGovern. More and more, Nixon is gaining momentum...
...corona that still holds the interest of most eclipse scientists. A halo of gases at temperatures up to 2,000,000° F., it extends millions of miles outward from the sun. One of last week's projects was an effort to probe its outer reaches, the spawning ground of the solar wind. Another project was to analyze the spectral lines made in the corona by trace amounts of metals...
...reason, it seems to me, is that attempted assassinations tend to cast a halo over victims and their families, when in reality they are only mere mortals...
...conglomerate called National Student Marketing, about which, following its collapse last year, he wrote a cute, self-effacing book called "The Funny Money Game." Now he's at the B-School learning how to do it better next round. It's time for Harvard to recall HSA's halo, and force them either to play the game by the rules or not to play...
...simply took all his clothes off and collapsed in a full-page advertising spread in the French edition of Vogue. The Paris Couturiers' Association unofficially declared itself "astonished." Vogue admitted it was "a little surprised." Said Yves, "I wanted shock. But you'll notice I have a halo to give a biblical look...