Word: halos
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...placing him in a rigid collar. At the hospital, doctors considered operating immediately to fuse Wilhite's head back onto his spine, but that was impossible because of Wilhite's collapsed lungs and brain swelling. Instead, Bhatia and Dr. Doug Kiester attached a Frankenstein-like steel halo to Wilhite's head to keep his neck in alignment. Six days after the accident, Bhatia led a surgical team of 30 that spent five hours placing a titanium plate at the back of Wilhite's neck and connecting it to his skull and C3 vertebra with rods and screws. "Everything...
...traditional Persian theme of a Sufi master sitting on a rock, jesting with his loving disciples. In this canvas, though, the turbaned Sufi teacher is replaced by Masood and his disciples are several scruffy-looking guerrillas plus Abdullah, who stands out, neatly combed, with the hint of a halo. As a military man, Masood understood that in Afghanistan, political disputes are often settled by force. This is a lesson passed on to his disciple Abdullah and one, he says, that Karzai should learn, too. "Karzai blames the international community for Afghanistan's troubles," Abdullah says scornfully. "But when he first...
...question is, How much of all this is just shrewd marketing to give companies a halo effect? Participants in high-profile efforts like the (RED) campaign - which has raised $135 million in three years - have been criticized for spending a bundle on marketing. Meanwhile, a New York environmentalist named Jay Westerveld coined the term greenwashing for companies that spin their products as being more environmentally friendly than they really are. Chevron is among the firms that have been sued for greenwashing, accused of undermining a biodiesel project while attempting to enhance its green cred. (Chevron denied any wrongdoing...
...Still, some analysts question whether China Unicom will have the marketing and customer-service skills to drive iPhone sales. The company has 140 million wireless customers, compared with market leader China Mobile's nearly 500 million. While the iPhone comes with a marketing halo that few Chinese companies can match, it will be up to Unicom to harness that. "Unicom has never missed an opportunity to miss an opportunity," says Clark. "But this might be the time they transcend that." The agreement with China Unicom is not exclusive and offers no revenue-sharing for Apple, meaning the U.S. computer maker...
Eric Schmidt, Google CEO The Revenue Question: 97% of its revenue is from online ads. Everything else is a hobby The Search Strategy: Ignore Bing for now and focus on making Google even better The Perception Problem: Google is losing its halo as it expands into phones and operating systems...