Word: halston
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Dates: during 1970-1979
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Great Bodies. In spite of a record cold spell, Manhattan stores and boutiques can barely match supply to demand. Designers like Halston, Adolfo, Sant Angelo and Betsey Johnson are grinding them out for customers from Jackie Onassis, who stocked up on Halston's shorties for yacht wear, to career girls like Celanese Fabric Coordinator Jacquie Nelson, whose bosses last week granted her permission to wear her knit shorts to work. Bloomingdale's department store ran a hot-pants advertisement this month, only to discover that the resulting zoom in sales was partly due to a cross-town rush...
...Halston's midis tell more than most minis did. His sarong-wrap skirts, held together with two buttons, swing apart with the slightest movement, and his figure8 skirt-one section in front, one in the back, with a good deal in between left out-would be certain to leave the Ice Capades cold...
...Givenchy's snaky stretch-wool suit is already being copied, scale for scale, and London Designer Jean Muir has a whole group of satin separates, all slithery with the python pattern. America's Adele Simpson and Bill Blass have embossed the markings onto vel vet and chiffon; Halston has gone so far as to tie-dye scarves to look like cobra coils...
Fashion designers sensed the approaching boom, and got a head start. By the end of 1968, ready-to-wear stretch wigs by Adolfo and Halston were available for $30, and just this month Vidal Sassoon put his own brand on the counters. In only a year, the leading firm in the field, Abbott Tresses, increased its stretch-wig sales from $200,000 to $10 million and stands every chance of more than doubling the amount by the end of 1970. Says Max Moskowitz, head of sales, "It's like a fairy tale." To assure a happy ending, Mr. Moskowitz...
...Halston's tie-dyed young and not so young include Actress Ali MacGraw, Best-Dresser Babe Paley, Vogue Editor Robin Butler and Model Naomi Sims. Film Star Liza Minnelli has commissioned Halston to dress her in tie-dye for her Waldorf opening next month...