Word: hamiltone
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...Hamilton and Scott de Marchi have a lot in common. They are both professors at Duke University, they are roughly the same age, and they have the same number of children. And yet their consumption preferences are polar opposites. So the two professors developed a model to explain why seemingly similar people make vastly different decisions. Their book, You Are What You Choose, explores how certain attributes - such as a willingness to take risks, or worrying about what others think - affect our choices. De Marchi and Hamilton talked to TIME about their model, what it can predict and why anyone...
...come up with the idea for the book? Hamilton: Well, Scott and I are friends. We look very similar to marketers. But if you go a little deeper, you find that we approach life very differently. Scott's never voted. I vote in every election, and I have my kids come with me to hand out literature at the polls. He doesn't like team sports, whereas I'm a baseball coach. We wanted to explore people's decision-making styles. We came up with a model that can predict things that normal demographics can't - whether...
Instead, you see the reanimation of various well-known images - like Earhart standing on the wing of her plane - by an actress giving a very studied and careful but wooden performance. Screenwriters Ron Bass and Anna Hamilton Phelan (Gorillas in the Mist) appear to have gobbled up every quotable line ever attributed to Earhart and then regurgitated it into a script. The results may be mostly accurate (both East to the Dawn, Susan Butler's 1997 biography, and Mary S. Lovell's earlier The Sound of Wings are credited as the basis for the screenplay), but they veer between...
...plan was to attack the race right off the start. We were hoping to hold them off from the start, which we did very well,” Hamilton said...
...think we’re getting a lot stronger, and we think it will only get better from here to it,” Hamilton said...