Word: hammarstrom
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Artist Rockwell Kent said "exceptional knavery." Juror Richard J. Walsh of The John Day Co., said "miscarriage of justice." Jeweler Chapin Marcus, of Marcus & Co., Manhattan jewelers, said "little evidence of professional spirit." General Manager and Publicity Director Charles A. Hammarstrom said nothing. Advertising men in general said "regrettable...
...cause of these various opinions was a controversy resulting from the recent (TIME, March 18) Harvard Awards−advertising prizes. This year's jury awarded to Marcus & Co., "with recognition to Charles A. Hammarstrom," the sum of $1,000 "for the advertisement most effective in its use of pictorial illustration as the chief means of delivering its message." But no mention was made of the fact that Mr. Hammarstrom is an advertising manager and that the picture was actually the work of famed Rockwell Kent.* In naming Mr. Hammarstrom, the Harvard School of Business Administration had followed its usual...
Disturbed was Artist Kent at this discrimination; insulted was he by further developments. For Marcus & Co. instructed Harvard to divide its award by sending a $500 check to Mr. Kent and a $500 check to Mr. Hammarstrom. Mr. Kent promptly returned the $500. Said he: "I cannot see that Mr. Hammarstrom is entitled to any recognition whatsoever." Thereupon Mr. Marcus announced that the entire $1,000 was really the property of Marcus & Co. and that Mr. Kent had been sent his $500 "purely as a courtesy." Both checks were returned to Harvard with instructions to make out a single...
Since the award was for the advertisement "most effective in its use of pictorial illustration," the jurors who made the award were unquestionably thinking of the drawing as a Kent, not as a Hammarstrom product. Had Marcus & Co. argued that the prize winning advertisement was a Marcus & Co. achievement for which no personal credit should be given, their position would not be in conflict with the Harvard Award system, which generally glorifies organizations rather than individuals. What chiefly troubles Mr. Kent (and puzzles the advertising world) is that, having decided to give personal credit, Marcus & Co. put the laurel wreath...