Word: hammering
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Dates: during 1960-1969
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...Frozen & Hammered. Timex has tapped the mass market for watches in much the same way as paperback publishers have for books. When jewelers spurned it because of its low 50% markup (100% for other watches), U.S. Time Sales Vice President Robert E. Mohr, 42, set up displays in drugstores, department stores and cigar stands, featuring a device that dunked a ticking watch into water and banged it with a hammer. The public really began to take notice when Mohr moved the torture test to television, shaking Timexes in automatic paint mixers, freezing them in blocks of ice, and tying them...
...Hammer. Crushing rebellions the papacy stirred up, Frederick earned another nickname-il Martello del Hondo (hammer of the world); but at last the machinery of his rule, having been sabotaged and repaired too many times, no longer functioned. When he died (in bed -a triumph for a ruler of those times), Italy and the Empire were in chaos. And, lacking another emperor of Frederick's energy, in chaos they remained...
...scaffold-borne WPA muralists who did post offices and courthouses during the Depression days of the Federal Art Project? Some became bums, some are dead, some are doing toothpaste ads. Some, like Philip Evergood, became successful representational artists. And some, escaping from the chunky nude moms and arm-and-hammer mill workers, the wheat stacks and cogwheels of federal wall paintings, have turned into top-rank abstract expressionists. Next week Manhattan's Whitney Museum of American Art opens a show by one of them: 64 oils, gouaches and watercolors by James Brooks that make his old murals look...
...reported to Dr. Cook. "They were sweating up a storm." Dr. Cook roared back: "Haven't you got in the house yet?" The landlady told Dr. Cook to hang up so she could get the maid to call the fire department. Then she grabbed a hammer herself. She .broke a small pane in the door and reached in to release the latch. Intense heat blasted into her face. "It was just like opening the door to a furnace," she said...
Down through the ages, surgeons have used hammer and chisel, a variety of butchers' saws, and something like poultry shears whenever their work has forced them to tackle the difficult job of cutting through bone. Small wonder that they have been dubbed "sawbones," or that they have always hated the unpleasant word. And it was small wonder last week, when 2,500 sawbones swarmed into Miami Beach for the annual meeting of the American Academy of Orthopaedic Surgeons, that what interested them most was a new and versatile drill saw that promised to ease their bone-sawing work even...