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McGovern will be portrayed as a man too radical for even the Democratic Party, a prisoner of what the Republicans call the beads-and-sandals set, the pot smokers, the gays, the abortionists, the crazies. Republicans will hammer away at what they call the "incredibility factor." Says a White House man: "The Democrats made it absolutely beyond belief that Goldwater could possibly win in 1964. This year Republicans are going to do the same thing with McGovern. We ought to get just so confident that nobody even thinks of George McGovern in the context of the White House...

Author: /time Magazine | Title: THE CAMPAIGN : The Coronation of King Richard | 8/28/1972 | See Source »

...shot with a banzai-type yell. Oldfield competed at the U.S. trials in a brief, floral-patterned swimsuit and a low-cut fishnet jersey. If these Americans fail to stir the Munich stadium crowds, West German Uwe Beyer almost certainly will. After winning the bronze medal in the hammer throw at Tokyo in 1964, Beyer gave up sport to enter his Nordic features and Mr. Atlas physique in show business. He flopped first in the movies, then as a crooner and vanished from the public eye. Now he is back, hurling the hammer better than ever...

Author: /time Magazine | Title: Olympics '72: Citius, Altius, Fortius | 8/7/1972 | See Source »

After a 117-day journey across 180 million miles of space, the spherical Venera 8, emblazoned with a hammer and sickle and a portrait of Lenin, plummeted toward the thin, sunlit crescent of Venus that is now visible from earth. Under its heat-resistant parachute, the 2,600-lb. spacecraft floated down through the thick, hot Venusian atmosphere. After it landed, it continued sending signals for about 50 minutes before it burned out on the scalding Venusian surface...

Author: /time Magazine | Title: Science: New Venus Landing | 8/7/1972 | See Source »

...Commerce Secretary Peter G. Peterson said of the Occidental agreement: "It is premature to call it a commercial deal." Occidental's stock promptly dropped to 15½ and closed the week at 15¼. Even so, President Nixon, who favors joint ventures between U.S. and Soviet enterprises, summoned Hammer upon his return for a private 45-minute debriefing in the White House...

Author: /time Magazine | Title: EAST-WEST TRADE: Stampede to Moscow | 7/31/1972 | See Source »

...hardest of all belongs to a luxuriantly mustachioed suburban dealer of Chevrolets and Fiats named Dick Balch. He moves his wares with the help of a 12-lb. sledgehammer. In ten-second TV spots, Balch has used the hammer to bash in the windshields, headlights and fenders of some 200 of his shiny new cars. His cockeyed routine often includes a devil's costume, a maniacal post-impact laugh and the question, "If you can't trust your car dealer, who can you trust?" This bang-up if nonsensical commercial has drawn attention as well as plenty...

Author: /time Magazine | Title: Business: More Bucks from the Bang: How to Sell in Seattle | 7/31/1972 | See Source »

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