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...true that Lohr, an elfin man who at 73 still runs the museum, shamelessly believes in the old showman's rule of "Ya gotta get 'em in the tent." Every exhibit clamors for the attention of the passing public-and then goes on to hammer real knowledge into the heads of people ranging in age, as Lohr puts it, "from two to toothless." The museum, which just received its 50 millionth visitor, is probably the world's biggest institution of informal, nonobligatory mass scientific education...

Author: /time Magazine | Title: Museums: A Touch of Aristotle, A Dash of Barnum | 9/4/1964 | See Source »

FORD re-creates the past with immense prehistoric monsters (bodies by Disney) that clash in battle and sound like dueling trailer trucks. Presumably Ford mechanics sneak in at night to hammer out the dents on the dinosaurs. There is also a colony of cartoon-caricatured cavemen all looking like early ancestors of the boy on the cover of Mad Magazine...

Author: /time Magazine | Title: Pavilions, Children & Teen-Agers, Restaurants: The New York Fair: Aug. 28, 1964 | 8/28/1964 | See Source »

When the movie My Fair Lady opens in October, it will hammer into the public consciousness a new appreciation of an old art style that was known in its day as art nouveau-new art. In planning the film's sets and 1,000 period costumes, complete with white lace, pink muslin, and ostrich feathers sprouting from extravagant hats, British Designer Cecil Beaton drew on childhood memories of Edwardian England at the turn of the century. He thereby put the movie right in the current stylistic swim. For a decade the revival of art nouveau has been building...

Author: /time Magazine | Title: Styles: New Look at Art Nouveau | 8/21/1964 | See Source »

...Hammer Blow. Chagall designed the menu for the opening banquet; Miró designed scarves and handed them out to the ladies. Maeght's granddaughters presented the keys to the museum-the first public foundation of its kind in France-to Culture Minister André Malraux on a red satin cushion...

Author: /time Magazine | Title: Museums: A Place on the Riviera | 8/7/1964 | See Source »

...John Perse, Baron Alain de Rothschild, Mmes. Kandinsky and Léger, Ludmilla Tcherina, Yves Montand and Ella Fitzgerald. He called the museum "an important step in the history of the spirit" and concluded: "It was on a night like this that we heard the last blow of the hammer that completed the Parthenon. It was on a night like this that sounded the last blow of the hammer to Michelangelo's St. Peter's." -Yves Montand followed with some Parisian chansons, but he could not top that...

Author: /time Magazine | Title: Museums: A Place on the Riviera | 8/7/1964 | See Source »

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