Word: hammerism
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Shuddering millions may or may not recognize this nightmare as a remake of Boris Karloff's film classic, The Mummy. Whether they do or not, the sixth straight gals-and-ghouls movie (and 59th film) turned out by Britain's brash little Hammer Film Productions Ltd. is sure to be boffo all over the world. Last week Hammer's short, hard, bright boss. Colonel* Jimmy Carreras, 49, knocked the bung out of yet another barrel of blood: he gave Britons a fresh and frightening look at Sir Arthur Conan Doyle's Hound of the Baskervilles...
...Hammer's exports have also raised British blood pressure. "I feel inclined to apologize to all decent Americans for sending them work in such sickening bad taste," wrote the London Observer's Critic C. A. Lejeune after seeing Hammer's Curse of Frankenstein. This hardly worried Colonel ("The King of Nausea") Carreras. Frankenstein's production cost: $270,000. Its worldwide gross: $7,500,000. Net profit for Hammer...
Secret of such astonishing returns is Hammer's easy access to cash and quickie production methods. To launch a film, tiny (160 employees) Hammer borrows from Columbia Pictures, which owns 49% of Hammer's studios in Windsor. Production is fast (average: six weeks...
Nobody loves Hammer more than a Windsor butcher who has grown fat on selling the studio his offal: lamb tongues, entrails, eyeballs. Such "authentic art" is a priceless asset to Hammer, which also fills theater lobbies with promotional displays of headless bodies floating in tanks...
...round of the Easterns, Foster won the next round with a 4-2 decision over Gene Appel of Columbia. Then, in the semi-finals, he turned back Doug Volugenau of Navy 8 to 5. Foster lost in the finals, however, dropping a 9-4 decision to Lehigh's Ed Hammer...