Word: hammerism
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That change is the work of network president Bonnie Hammer, charged with "broadening" the fan base, which, not to put too fine a point on it, largely means: bring in women. Hammer dismisses the idea that "female sci-fi fan" is a contradiction in terms. "Mary Shelley wrote Frankenstein," she notes. But the key to attracting women, and nongeek men, is emphasizing drama over technology, psychological drives over warp drives, fi over sci. "These viewers want things that have more emotional and ethical components," says Hammer. "They'll say, 'I'm not a sci-fi freak, but I loved...
...month, they’ll find out about their biggest hope to secure funds. The Cambridge congregation is hoping to hammer out a lucrative agreement with the statewide Swedenborgian organization, which is looking to relocate a Swedenborgian bookstore currently in downtown Boston. The Cambridge congregation hopes to bring the bookstore onto their property, for which the statewide group would pay rent...
...unique experience—and not only because it started at 1 a.m, but because Seal was doing the color commentary. As if that wasn’t enough, ten minutes into the game the camera cut to the on-site reporter, who was none other than MC Hammer. The one satisfying part about watching the Super Bowl here was that all my British friends assumed that I was an NFL expert and fired questions at me like I was John Madden. As opposed to admitting that I didn’t know much more than they...
Last night, Subrahmanian and Rudrabhishek Sahay ’03, the senior class treasurer, met with the makers of the video to hammer out an agreement, the SCC member said...
...Stone personally took part in negotiations over the tunnel, spending dozens of hours talking with neighbors and trying to hammer out a compromise...