Word: hams
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Dates: during 2000-2009
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...dangers for product placers may instead be the same as in traditional ads: overkill, ham-handedness and boring the audience. "Less is more," warns John Lazarus, senior vice president of ad-buying agency TN Media. "If you do too much, it's going to look silly and overcommercialized." Above all, producers and advertisers agree, placements need to be "organic"; an out-of-place product or overly enthusiastic shill (remember Colby gushing over the Pontiac Aztek's capacious luxury) breaks the spell. But organic is in the eye of the beholder. Slagle says PVI recently made a demo with a rerun...
...table in the living room of his Bangalore bungalow. There, neatly laid out, are his laptop, transceivers and an assortment of amateur radio equipment. His physical movements may be limited, but by using his mouth to manipulate a set of three sticks to work his laptop, Kohli, an avid ham operator, can change the direction and height of the four massive antennas on his roof and communicate with the world...
Nearly every day VU2MKP, Kohli's ham radio name, converses with the world - with Suleiman in Saudi Arabia, Xavier in Germany, Hal from Johannesburg. He and Charlie from Hong Kong talk about growing bananas in the backyard. With Chandru, who also lives in Koramangala, he discusses the latest antenna technology. A program running on his laptop helps him track which of 20 radio satellites are available at any given moment. Details about his radio friends show up through an automatic program as soon as he feeds their code in with his stick...
...battery-operated wheelchair, he has clocked some 4,000 km in the past couple of years, visiting friends and shopping at the weekly farmers' market. "My wheelchair is interactive," Kohli jokes. Evenings he spends with his family or eyeballing (as face-to-face meetings are called) local ham buddies over a beer at the neighborhood pub. "I gave up the Swiss climate that I loved," he says. "I thought: What use is the climate if I have to spend the rest of my life in a ghetto?" India and innovations have made him free...
...chaired. He wasn't invited to a routine Rose Garden ceremony for a Vermonter named Teacher of the Year, and was reportedly denied his ration of West Wing tour passes. If it was just an oversight (their explanation), they hardly look like management geniuses. If it was a ham-handed snub (everyone else's explanation), it showed how petty they could...