Word: hancock
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Dates: during 1980-1989
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...company a peppier, more entrepreneurial feeling, even renaming the product groups to give them pizazz not normally seen at IBM. Example: the Information Systems & Storage Group will be rechristened IBM Enterprise Systems. What's more, a new generation of top management is emerging. One notable leader is Ellen Hancock, 44, who in taking over IBM's multibillion- dollar telecommunications division becomes one of the country's most powerful women executives. All told, IBM's adversity is prompting the company to think in untraditional ways. More surprises are no doubt in store. "We're not through," says Akers. "This...
Take the Boston Marathon. Two years ago, Nike hung up a pair of giant-sized Sook Racers on the Hancock building. The advertising coup was completed when Ingrid Kristiansen won the women's race that year wearing Sock Racers. Sales of the Sock Racer soared...
...then there was the time that John Hancock took over the sponsorship of the marathon itself. It took the trouble of moving the finish line down Boylston St. from its traditional place in front of the Prudential Center and sticking it in front of the Hancock Building...
...That's how things have always been done in Ellsworth, one neighbor counting on another. Ellsworth is the shire town of Hancock County, some two-thirds up the Maine coast, and gateway to the summer resorts of Bar Harbor. For more than 200 years, the town has hugged the Union River, which spills out into Union River Bay and eventually the bold Atlantic. The town was named for Oliver Ellsworth, an early Chief Justice of the Supreme Court. Folks here are friendly. They can't help themselves. But Down Easters draw a line between outsiders -- "people from away" -- and locals...
...Back at Hancock J.C., before he could be appointed football coach, he had to be hired as a phys-ed teacher. And he sees himself as a teacher again. One with a master's in education, earned at Cal Poly...