Word: handbagsâ
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Dates: during 2008-2008
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...came with an announcement of extreme corporate confidence that belied her scant experience: the brand aimed to double revenues through 2011. True, she was young, female and European and therefore uniquely in touch with her target customer. But Gucci's execs also knew that Giannini was a genius with handbags???fashion's red-hot commodity. She was, after all, one of the designers who helped create Fendi's blockbuster baguette, the tiny bag that ignited the accessories frenzy that continues to drive luxury's bottom line...
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