Word: handbook
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Dates: during 1960-1969
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...more for a brand-name drug when the identical compound can be bought more cheaply under its chemical name? The question is naturally tantalizing; it is also current because of hearings before the Senate Monopoly Subcommittee last week and a new book, The Handbook of Prescription Drugs, by Dr. Richard Burack...
...there are signs that now--just three weeks after The Handbook of Prescription Drugs went on sale--Burack is getting impatient with his role as the tolerant doctor. In a rare moment of confidentiality during an interview last week, he leaned over and said, "You know, between you and me, it's silly to pussyfoot around here. I think it's time to clean this thing up right...
...interview Burack says very little that isn't in the Handbook. And he doesn't have to. "It's all in the book," he says, waving around the little blue paperback like a fundamentalist minister displaying his Bible. The bulk of the book is an 85-page series of lists of basic prescription drugs--what they do and how much they cost--with comparative prices of brand name drugs and their generic equivalents...
What Burack is saying is nothing new. That is how the doctors and pharmacists just shrug off his book. But Random House is certain that the Handbook will be a bestseller. For the first time millions of people will have the information at hand, and even if Senate and state investigations accomplish nothing, there will be public pressure. and that is what Burack wants. In Chicago, Washington, and New York bookstores are already running out of copies. And the Coop says they are selling "exceptionally well." Things are moving fast, "and the real promotion has not begun yet," Burack says...
...risky business of anti-poverty. Whether a less prestigious politician in a less affluent city could bring businessmen, bureaucrats, and poor people together for any length of time is doubtful. Concedes one Kennedy aide, "It's not going to be the sort of thing that will produce a handbook that anyone can follow...