Word: handbooks
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Dates: during 1950-1959
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...M.I.T. observed that the crisis is not a matter of numbers alone. "There are many areas of technology," said he, "that are now closed books to those engineers lacking creative powers or to those whose training or analytical abilities never carried them beyond the superficial methods of handbook engineering . . . Employers are not just looking for 'bodies' with degrees . . . [They] are pressing the colleges for men with a more fundamental, integrated education in science, engineering and the humanities . . . [They] want men . . . with the power to deal with the technologies of tomorrow and not of yesterday...
...Speaker's Handbook of Epigrams and Wlttieisms," by Herbert V. Prochnow; 332.pp. Harper and Brothers, New York...
...with stock low (seems sort of self-disparaging for a banker), that he is one of Chicago's most popular after-dinner speakers, and that he has written such books as 1001 Ways to Improve Your Conversation and Speeches, Meditations on the Ten Commandments, and, most, recently, Speaker's Handbook of Epigrams and Witticisms. There is one good quality of Mr. Prochnow's however, that "Time" forgot to mention. This is his modesty. Anyone who has read Speaker's Handbook of Epigrams and Witticisms must realize that its author is one of the most modest men in the world...
When spare, grey Herb Prochnow speaks conversationally, his low voice can barely he heard over the humming of the air-conditioning units in the vast First National Bank building. Yet he is one of Chicago's most popular speakers. Besides The Toastmaster's Handbook, he has written The Public Speaker's Treasure Chest, The Speaker's Handbook of Epigrams and Witticisms, The Speaker's Treasury of Stories for All Occasions, and 1001 Ways to Improve Your Conversation and Speeches.* Some Prochnow advice: "Do not overemphasize to the listener or reader that the story...
...wishful thinkers would have liked to have it the other way, Columbus Day will be observed this year on Oct. 12, the day Christopher Columbus supposedly discovered America. The Coop, looking forward to a big weekend, inadvertently said that it would be observed on Monday the 10th in the handbook it publishes yearly...