Word: handbooks
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Though the actual groundbreaking is years away, preparation has already started. The guidebook for this magical museum was published late last year. Ronald Reagan's Reign of Error, by Mark Green (a former Nader Raider) and Gail MacColl (a veteran preppie parodist who worked on The Preppie Handbook and an L.L. Bean catalogue spoof), diligently tallies the seemingly endless stream of Reagan's assertions that only the "Great Communicator" himself has been able to substantiate...
...those upwardly mobile folk with designer water, running shoes, pickled parquet floors and $450,000 condos in semislum buildings? Yuppies, of course, for Young Urban Professionals, and the one true guide to their carefully hectic life-style is The Yuppie Handbook (Long Shadow Books; $4.95). Tongue firmly in chic, Authors Marissa Piesman and Marilee Hartley tirelessly chronicle the ways of the Yuppie, along with its lesser-known subspecies the Guppie (Gay Urban Professional) and Puppie (Pregnant Urban Professional). Both writers are accredited Yups: Piesman, 32, is a lawyer, and Hartley, 38, is an editor...
...slim volume is yet another clone of a reigning champion in the impulse book market, The Official Preppy Handbook, which appeared three years ago and has more than 1.3 million copies in print. The new manual is aimed at an affluent, surefire market: the upscale young singles and dual-career couples gathered in or near big cities. Long the darlings of the advertising world and the media, these fast-trackers are now united under a sassy name and invited to smile along at their own trendiness...
...appearance of disoriented bums trying to figure out why their favorite bar now has an asparagus fern in the window. Yuppies do not reside in houses or apartments but in "living spaces," often in run-down neighborhoods from which their immigrant grandparents fled. "Yuppies will live anywhere," says the Handbook, "as long as the floors are genuine parquet and there's another Yuppie on the block...
...result, calendar displays are taking over ever larger sections of bookstores. One hot seller is the A-Hunk-a-Day Desk Calendar, which bears the subtitle Aren't You Glad It's Leap Year? The Buzzword-a-Day calendar, written by the authors of The Official MBA Handbook, gets the year off to a ruthless start by defining deadwood as "Anyone in your company who is more senior than you are." The Computer Desk Diary marks high-tech anniversaries like the date of Apple Computer's founding (Jan. 3). Jane Fonda's Year of Fitness...