Word: handbooks
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Last year's Crimson Varsity swimmers won 13 places on the National Collegiate Athletic Association's All-American Swimming Team for 1937-38, according to the N. C. A. A. Official Handbook published last week. Eight Harvard swimmers are mentioned as ranking with the country's best...
...Manhattan show on the condition that he fill in a style ballot. Weaver will also muster some of his motor enthusiasts for a personally conducted tour of the show. This week, too. Weaver's biggest customer research opus makes its debut-a slick, 80-page Motorist's Handbook and Buyer's Guide to be distributed to 5,000,000 customers to tell them what they have told GM about their taste in automobiles...
Propaganda. The Motorist's Handbook demonstrates that GM's customer research is not merely a fact-finding project. It is also a highly polished sales and propaganda device. And there is no question that the selling aspects of Weaver's activities are fully as valuable to GM as the research findings...
That warning was put into the American Radio Relay League's Radio Amateur's Handbook by Technical Expert Ross A. Hull. Recently Expert Hull began experimenting with television reception, assembled specially powerful and sensitive equipment to receive RCA-NBC television transmission in his Vernon cottage (near Hartford, Conn.). He temporarily rigged up a 2½-kilowatt, 4,400-volt pole transformer. Last week it killed...
...Attorney Thomas Dewey expose a gambling racket that preys on the pennies of the poor, Chicagoans were last week being treated by their State's Attorney Thomas Courtney to a more de luxe gambling crusade. Shuttling across the sprawling city, Mr. Courtney's ax squads demolished 19 handbook (horse-race betting) offices. Other gambling dens closed their doors in fear, or installed cheap furniture and carried on furtively...