Word: handhelds
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...manufacturing and distribution. "We are a variable-cost manufacturer," explains Marks. "We share the infrastructure among a bunch of customers, so when demand for one product dries up we can switch to something else and we don't get stuck with an idle factory." If the market for handheld computers takes a dive, for instance, the same assembly lines can be used to produce a product of similar size, like a cell phone. That's an efficiency not available to someone who only makes handhelds...
When New York became the first state to outlaw using a handheld cell phone while driving, it gave a boost to new hands-free options for business-minded motorists. Nokia offers an "earbud" headphone with hanging mike ($29.95) and car kits ($119-$199) that let drivers chat hands-free once they've dialed. The Cellport 3000 with Voice Command from Cellport Systems ($249) connects most cell phones to a car's stereo speakers and provides voice-activated phone and e-mail access. Plantronics' boom mike and earbud headphones ($29.95-$64.95) boast superior acoustic seals between your ear and the headphone...
...Yanhong strides out of his Shanghai flat and slides into a taxi. Opening his sample case, which is filled with designer shades, he grabs his wireless handheld computer and begins his morning routine: trading the mainland's volatile "B" shares online as the taxi weaves through traffic. For Gao, who sometimes slips out of sales meetings to check on a preprogrammed stock alert, the personal digital assistant (PDA) has become indispensable. "I always take my PDA with me," says Gao, whose specialty model, made by niche player GWcom, sells for $240 in a market where stripped-down devices...
...once seemed so promising, they have made little headway with consumers so inextricably hooked to their cell phones. But in China, sophisticated wireless PDAs are shaping up as a potentially important way to access the Internet. Already, China has quietly become the second-largest market in the world for handheld computers, according to market research outfit IDC. Last year, close to 1.5 million PDAs were sold, a number expected to double in 2001. Add in cheap but popular electronic organizers, and the number swells to around 4 million. The dominant maker, says IDC, is Hi-Tech Wealth, which...
Reality TV couldn't get any more real than the stuff that Emma Gilding records with her handheld camera. This consumer anthropologist focuses on the scenes that no network would dare show you--tooth flossing, toast buttering and sock sorting. Gilding dives deep into the consumer psyche for clients like American Express, AT&T Wireless and Huggies. As founder and global director for Ogilvy & Mather's Discovery Group, she sends camera-toting researchers to study consumers as if they were part of some undiscovered civilization...