Word: handier
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Dates: during 1930-1939
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Giving a reverse twist to the same basic idea, Kroger Grocery & Baking Co. (5,200 stores in the midwest) approached publishers last year with the proposal: "The average chain grocery is handier to the home than the average drug store. Why not sell through us?" Alert Editor George Horace Lorimer promptly seized upon the plan for Curtis Publishing Co. Last February, Saturday Evening Post and Ladies' Home Journal were on sale in a few Kroger stores; last week in 1,459; next month in 350 more. Each magazine is rolled inside a wrapper bearing the Kroger name...