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...national ad campaign plays off the McCafé name. In one spot, for example, a chore - ironing one's shirt - becomes a much more pleasurable "choré" with McCafé coffee in your hand. That's kind of cute, but why don't the ads highlight the company's one major advantage over coffee competitors: price? With consumer spending still weak, shouldn't McDonald's be explicitly broadcasting its bargains? "Here's what everyone implicitly understands," Thompson says. "With our supply chain and the leverage we have, the products are going to be more affordable than other coffee offerings...

Author: /time Magazine | Title: Latte with Fries? McDonald's Takes Aim at Starbucks | 5/7/2009 | See Source »

This conspiracy theory always had one weakness. There is no reason taxpayers would want to own troubled banks. The stocks in the companies would have to keep moving up and stay up for there to be a reasonable return. The Administration, on the other hand, might like to have the ability to force decisions on the private banking system as it moves through instating its mortgage assistance and financial stimulus packages...

Author: /time Magazine | Title: The Curtain Comes Down on Bank Stress Tests | 5/7/2009 | See Source »

...privacy in my bunk, and I can make it happen whenever.) But I’d like a Thundercats pillowcase. D.A.: Dude, I’d say Mighty Mouse would be pretty dope. Yeah. 6. FM: Which African Safari animal most embodies Chester French?Max: The elephant. Hands down. No more stupid questions, dude. Just figure it out yourself. The elephant. Dumb fuck. D.A.: The Cheetah too Max: D.A. don’t be ignorant D.A.: Whatever Max: I saw an elephant once in D.C., it was pretty disgusting. D.A.: Elephants have huge wangs. They’re really inspiring...

Author: By Kevin Lin, CRIMSON STAFF WRITER | Title: 15 Questions with Chester French | 5/7/2009 | See Source »

...just became more stalker-ish.  Now you can track exactly where your friends are using a Marauder's Map, otherwise known as TigerFinder.  As said in the post...this could get a bit out of hand.  While its not hooked up to those iPhones just yet, there are at least a few choice details that can be revealed from your location...such...

Author: By Bonnie J. Kavoussi | Title: Around the Ivies | 5/7/2009 | See Source »

Release some of that pent-up stress in a laser tag arena (20 minutes: $12, 70 minutes: $20). When you get tired from your laser-play, go try your hand at karaoke ($5 per person), which is located in the same building. Those with any energy left over can head over to the bungee run ($5 per person). http://www.lazerzone.net/facility.html 416 Boston Post Road East, Marlboro...

Author: By Laura C Schaffer, CRIMSON STAFF WRITER | Title: Get Out! | 5/7/2009 | See Source »

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