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...made the Avenue's 80,000 daily pedestrians acutely aware of an artistic rivalry which has begun to show signs of lustiness. The art in question has been conceived as such for only about a dozen years.* It stems from a conception of fine art as the handmaiden of Industry, first popularized by the Paris Exposition of 1925. Its professionals are now at work in all the big cities of the U. S., but its greatest expenditure of money and ingenuity is on a mile-long stretch of Manhattan's luxury shopping street...

Author: /time Magazine | Title: Art: Avenue Art | 12/5/1938 | See Source »

Advertising, the flossy handmaiden of Big Business, has long tempted certain rapacious New Deal reformers. But with the U. S. still clinging to Freedom of the Press, nothing had been done about advertising (with the exception of liquor) until last week when Assistant Attorney General Thurman Arnold produced a scheme which, snorted Columnist David Lawrence, "makes the late Huey Long, who tried to put a tax on publications of large circulation, look like an amateur." Trust Buster Arnold's scheme was deftly dovetailed into the long-expected announcement by the Department of Justice that its anti-trust suits against...

Author: /time Magazine | Title: Business: Important Precedents | 11/21/1938 | See Source »

...Most of the Parisian papers are party organs, constantly in hot financial water. None is making money on its journalistic merits alone. The thriving Paris Soir is owned by Billionaire Henri Beghin, French beet sugar and paper tycoon, and by Textile Tycoon Jean Prouvost. The dull Temps is the handmaiden of the heavy industries. Still another few, like Communist Humanite have their worrying done for them in foreign capitals...

Author: /time Magazine | Title: Press: Echo to Day | 4/11/1938 | See Source »

Biochemistry is a definite line of scientific approach, however, and the utility of such training is not limited to the status of a handmaiden to medicine. That at Harvard it has become nothing more for the undergraduate is due entirely to the half-hearted support in equipment and courses the university provides to supplement the ambitions efforts of an eager tutorial staff...

Author: NO WRITER ATTRIBUTED | Title: DEFICIENCY'S DIET | 5/26/1937 | See Source »

...sumptuous color for which the great Venetian is famed, Education of Cupid shows a plump, blonde Venus handing a sheaf of arrows to a Cupid with blue-tipped wings, while a half-nude handmaiden looks on admiringly and two muscular brown satyrs hoist high in the air baskets of doves and fruit...

Author: /time Magazine | Title: Art: Cupid for Chicago | 11/9/1936 | See Source »

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