Word: handmaidens
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Some years have passed since printed advertising started to make handmaiden of the visual arts, since an attractive young saleswoman persuaded Arthur Rackhan to let his gnomes and gnarled trees be used to advertise Colgate's soap. Maxfield Parrish early turned his lush blues and sunlit yellows to frankly commercial account Recently American Car & Foundry used a series of Rockwell Kent's best drawings...
...many years critics have realized that Journalism's hard-worked handmaiden, Photography, is a fine art in its own right. Art galleries have exhibited photographers' prints between painting shows. For the first time last week an art gallery opened in New York to make the exhibition and sale of photographs its main object...
...OBEY IT, SAYS WICKERSHAM Radio came up for discussion at dinner the last night of the conference. President Frank Ernest. Gannett of Gannett newspapers called radio "another great handmaiden for service in the distribution of some kinds of news rather than as a competitor." President Merlin Hall Aylesworth of National Broadcasting Co. urged that the Press and radio cooperate, assured his hearers that newspapers would never be etherized. But Editor Paul B. Williams of the Utica, N. Y., Press observed: "The newspapers have been suckers in permitting themselves to be used to build up a competitor...
...shapely Goddess of Plenty. The management promised a different cover design in similar vein each month. Among the footnotes (relegated to the last pages after the scholar's fashion) it was told that Thomas Maitland Cleland, designer and typographer, executed the first cover and is the new handmaiden's important adjunct, Art Editor...
...Business, by tradition strangers, have of recent years had their names linked by trade-boosters seeking to ennoble Business by a marriage above its esthetic station. Art's lovers, proud of their mistress and fearful lest she be debased as a handmaiden, have often denied the rumors of intimacy, assailed the Business motives...