Word: handset
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Dates: during 2000-2009
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...Apple CEO Steve Jobs found Nokia's announcement interesting, there's little doubt that executives at the world's mobile phone networks found it positively riveting. Nokia's download site marks a radical departure from the traditional way of doing things in which handset makers like Nokia have to sell their phones to mobile operators like Vodafone, Orange, T-Mobile and 02. And those companies, in turn, sell services - not just voice calls but increasingly things like ring tones, music and other forms of entertainment - to consumers. In listening to Kallasvuo on Wednesday though, it was clear that Nokia...
...operators, who are little if not service companies, the word "service" must have rankled. But there was more from the boss from Nokia, the powerful Finnish company that dominates the world's handset market with a nearly 40% share and which has the clout to force industry shifts. "We are transporting Nokia into an Internet-driven company," he said. "Today, we are constantly thinking beyond the phone. Devices alone are no longer enough...
...education. Countries like India, China and the Czech Republic are producing highly qualified engineers who are less expensive than their German counterparts. And it's not just engineers who are caught in the global squeeze. In 2004 Siemens extracted an agreement from its workforce at two mobile-phone-handset plants in Bocholt and Kamp-Lintfort to work longer hours and accept a cut in holiday pay. Frustrated union leaders say they were blackmailed into eating what amounted to a 20% wage cut. "We had to accept these terms because there was the constant threat that these jobs would...
...perhaps, but corporate spending on handset advertising is expected to soar to $13.9 billion by 2011, according to marketing-research firm eMarketer. The field got a boost on March 27, when Yahoo! became the first major Internet firm to introduce a mobile-ad network, a service that allows companies to more easily place text, display and video ads on mobile-phone websites in 19 countries. Also leading the way are blue-chip brands including BMW, McDonald's and Proctor & Gamble, companies that are experimenting with mobile-marketing campaigns to find cost-effective ways to tap the medium. When BMW launched...
...Still, the industry faces a host of technical obstacles. Handset technology, network bandwidth and even screen sizes differ among phone manufacturers, countries and carriers, so campaigns must be tailored to individual markets. "It is virtually impossible for a brand or its agency to make a cross-carrier media buy for mobile," says eMarketer senior analyst John du Pre Gauntt. "Brands, agencies and carriers will need to cooperate or risk losing out on one of the world's most prevalent interactive platforms...