Word: handsetting
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...Apple CEO Steve Jobs found Nokia's announcement interesting, there's little doubt that executives at the world's mobile phone networks found it positively riveting. Nokia's download site marks a radical departure from the traditional way of doing things in which handset makers like Nokia have to sell their phones to mobile operators like Vodafone, Orange, T-Mobile and 02. And those companies, in turn, sell services - not just voice calls but increasingly things like ring tones, music and other forms of entertainment - to consumers. In listening to Kallasvuo on Wednesday though, it was clear that Nokia...
...operators, who are little if not service companies, the word "service" must have rankled. But there was more from the boss from Nokia, the powerful Finnish company that dominates the world's handset market with a nearly 40% share and which has the clout to force industry shifts. "We are transporting Nokia into an Internet-driven company," he said. "Today, we are constantly thinking beyond the phone. Devices alone are no longer enough...
...Nokia may not be the only handset vendor looking longingly at services. Rival Sony Ericsson, currently offers a limited collection of tunes from sister recording company Sony BMG, but may soon expand. "We'll have more to say in the future," says president Miles Flint. Sony Ericsson would follow Nokia's tactic of slowly building up to a full-on Web services push. In the last couple of years, Nokia has taken many small steps, tying phones into Yahoo, Flickr photo sharing and content from Turner Broadcasting, among others. Last fall, it launched a music Web site called Music Recommenders...
...education. Countries like India, China and the Czech Republic are producing highly qualified engineers who are less expensive than their German counterparts. And it's not just engineers who are caught in the global squeeze. In 2004 Siemens extracted an agreement from its workforce at two mobile-phone-handset plants in Bocholt and Kamp-Lintfort to work longer hours and accept a cut in holiday pay. Frustrated union leaders say they were blackmailed into eating what amounted to a 20% wage cut. "We had to accept these terms because there was the constant threat that these jobs would...
...Still, the industry faces a host of technical obstacles. Handset technology, network bandwidth and even screen sizes differ among phone manufacturers, countries and carriers, so campaigns must be tailored to individual markets. "It is virtually impossible for a brand or its agency to make a cross-carrier media buy for mobile," says eMarketer senior analyst John du Pre Gauntt. "Brands, agencies and carriers will need to cooperate or risk losing out on one of the world's most prevalent interactive platforms...