Word: hanff
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Dates: during 1933-1933
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Newsreaders who remembered Sunny Jim remembered also the distinctive six-line jingles which appeared with him in all Force advertisements. But few knew what Minny Hanff had to do with it. Last week they read more about Minny in the agony columns...
...maiden name from Hanff should change...
Last week Erwin, Wasey & Co. Inc. advertising agency supplied the missing facts about Jim & Minny. In 1902 Minny Hanff, 17, a buxom Manhattan schoolgirl, began selling verses and children's stories to newspapers. When Hecker H-O Co., makers of Force, held an advertising contest, Minny conceived the character of Sunny Jim, submitted jingles about him. The company paid her $100 for the idea, ordered more verses. Minny got her friend Dorothy Ficken, 16, to draw pictures of Sunny Jim. For a year they were kept busy. Then, to carry out a $1,000,000 advertising program, artists...
Lately Hecker H-O Co. engaged Erwin, Wasey to revive Force. Vice President Owen Burtch Winters of the agency thought it would be good publicity to revive also Sunny Jim and Minny. Although it was known that Miss Hanff married Raymond Fuller Ayers, children's page editor of the New York Herald, in 1903, efforts to locate her failed. The "agony column" jingle was written. Few days before the jingle was to appear, a new Manhattan directory was issued. There was the name of Mrs. Minny Ayers. But the idea of advertising was so pleasing, Erwin, Wasey inserted...
...Force campaign is to be resumed in April or May, with jingles written by grey-haired Minny Hanff Ayers...