Word: hannaford
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Dates: during 1990-1999
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Indeed, supermarkets are fighting back with their own Net groceries that emphasize name-brand trustworthiness. Take Maine-based Hannaford Bros., which owns Shop 'n' Save stores across the Eastern U.S. Hannaford set up HomeRuns.com which has upped the ante by offering a double-your-money satisfaction guarantee. It's already doing brisk business in the Boston area. That's no mean feat. Boston is a nasty little incubator of Web grocers and boasts four firms in cutthroat competition; one company, Streamline, will pay to install a fridge in your garage, allowing the Web store to make unattended deliveries...
...fear that caused Tom Furber to found HomeRuns.com an online grocery-delivery business, in 1996. "I was very concerned that somebody else not in the grocery-retailing space was going to beat us to it," says Furber, vice president for Hannaford Bros., the Scarborough, Maine, supermarket chain that saw $3.3 billion in revenues in 1998, and has since been acquired by Food Lion. "In hindsight, we could have gotten into this later...