Word: hannagan
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...Manhattan magazine editor once wired Miami Beach for a colorful story on the bustling resort business. Back came a disillusioning reply from the Florida resort's own pressagent, Steve Hannagan: "Business is lousy." The editor got no story, but he helped spread Steve Hannagan's fame as a rare bird among the shrill jays of pressagentry; he was regarded as "an honest pressagent...
...such, he became the best known in the U.S. to newsmen, and his Manhattan firm of Steve Hannagan Associates made millions getting the public better acquainted with such clients as Miami Beach, the Union Pacific Railroad, Coca-Cola, Owens-Illinois Glass, the Indianapolis Speedway and 30-odd others. It was Steve Hannagan-a pressagent with an unabashed circus flair-who made the bathing girl a stock shot for the American press, and who persuaded newspaper readers that Prizefighter Gene Tunney was really a Shakespearean scholar...
Common Sense. His methods worked because they were simple. "All you need in this business, " Hannagan liked to say, "is newspaper training and common sense." Stephen Jerome Hannagan had both. At 14, he broke in as a $1-a-week part-time cub on his home-town Lafayette (Ind.) Morning Journal. He was campus correspondent for the Indianapolis Star during two years at Purdue, became pressagent for the Indianapolis Speedway, and the daredevil exploits of its racing drivers. Impressed by Hannagan's zip and Irish charm, Publisher Roy W. Howard took him to New York to work...
...Hannagan showed him how. He operated his own news agency, wired out bulletins of legitimate news, never let anyone forget where it came from. Sample : FLASH JULIUS FLEISCHMANN DROPPED DEAD ON THE POLO FIELD HERE THIS AFTERNOON DON'T FORGET MIAMI BEACH DATELINE. He combed Miami Beach high schools for pretty girls, made tabloid editors happy with pictures of them romping in bathing suits beneath the palms. Union Pacific sent him out to look over the site of an Idaho ski resort it planned to name Ketchum after the nearest town. Snorted Hannagan: "The columnists will soon be cracking...
...suspension of Durocher for hitting a fan (later lamely withdrawn when investigation cleared Leo), an order this year to Owner Saigh to cancel a scheduled Sunday night game (as offensive to "religious people"), and the Chandler project (disowned by the owners) to hire Public Relations Expert Steve Hannagan for $50,000, plus $150,000 in expense money, to "publicize" baseball's golden jubilee next year...