Word: hanseler
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...Lambert Co. (Listerine) anticipated when it engaged her last autumn (TIME, Nov. 12), Farrar proved to be no ordinary storyteller. Her first broadcast was for the holiday matinee of Hansel und Gretel. But instead of lingering over a plot which every one knows, she chatted informally about the 52-year-old Opera House, candidly admitted that it was a year younger than...
Finished with Baron Munchausen (Funnyman Jack Pearl), Lucky Strikes undertook to sponsor the Metropolitan Opera broadcasts hitherto paid for by National Broadcasting out of its own pocket as a sustaining program. The Metropolitan will be on the air Saturday afternoons and for special matinees, starting on Christmas with Hansel und Gretel. The Lucky Strike contract is worth at best $100,000 to the hard-pressed...
...changed to Wheatsworth Inc.; two years ago it was sold to National Biscuit Co. for $5,300,000 in N. B. stock. A prime advertising stunt of Mr. Bennett's was the Wheatsworth "Gingerbread Castle" at Hamburg, N. J., designed by Joseph Urban after the opera Hansel & Gretel, visited by 500,000 people yearly...
...radio audience, it was briefly exciting ? speeches by NBC's President Merlin Hall Aylesworth and Board Chairman Paul Drennan Cravath of the Metropolitan, sounds of the orchestra tuning up under Conductor Karl Riedel, echoes of an audience which included many pleased youngsters. Engelbert Humperdinck's Hansel und Gretel was the opera, first whole performance to be broadcast from the Metropolitan. Composer Deems Taylor, official narrator, sat in a little glass booth in one of the grand tier boxes, describing music and action to radiauditors. In another soundproof booth were an expert with score in hand, ready with warnings...
Soon after the onset of Hansel und Gretel came telegrams of praise. Director Giulio Gatti-Casazza, pleased as Punch, had been popping to & from the backstage office of Press Agent William J. ("Billy") Guard, where a receiving set had been installed. Chairman Cravath was impressed. "A miracle! . . ." said Radio Conductor Walter Johannes Damrosch. The engineers who had succeeded in making the whole country (and several further parts of the world) an opera house, said that the old part-wooden Met was much easier to work with than Chicago's handsome new opera house, whose concrete tends to give off bass...