Word: hansons
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FOGG ART MUSEUM. A valuable potpourri of sculpture, drawings that paintings reflecting the history of art. Mon-Fri. 9-5. Sun, 2-5. Recent sculpture by Andrea, Grossman. Hanson, Hitchock. Jimenez. Gallo, Groom and others thru...
...TIME (5.6 million) and LIFE (5.5 million). Using a promotion technique new to Time Inc. magazines, MONEY is offering potential subscribers a free look at its first issue before requiring any payment. "We want to let them look without feeling the instant obligation to buy," says Publisher Peter Hanson, 33. The first issue will be sent to 350,000 people who indicated interest. The advertising rate base...
...TIME-size monthly carries 48 pages of advertising in its 104-page first issue, and already has 50 pages in hand for the second, a performance Hanson calls "exceptionally strong." If MONEY succeeds, former TIME Managing Editor Otto Fuerbringer, who heads a new-magazine development group, is prepared to proceed with one or more other monthlies. Tentative subjects: still photography, family health, and the world of television and film...
...slide is all the more galling to Winnebago people because they believe that it has been caused largely by stock-market confusion. President John V. Hanson, son of the founder, claims that investors have been worried by reports of disappointing shipments in the "mobile home" industry, and have got that mixed up with Winnebago's "motor home" business. The name is about the only similarity. Mobile homes, despite the term, are usually towed to one spot and left there to serve as a family's permanent dwelling. Motor homes, also called recreational vehicles and sometimes "fun machines...
When the elder Hanson took over the company, he foresaw that campers would want to be pampered and gradually switched the product line from spartan travel trailers and portable dwellings mounted on pickup trucks to more luxurious box-shaped, selfpropelled vehicles. Winnebago now crams its 13 models with such gadgets as eye-level ovens, built-in vacuum cleaners, showers, color TVs and sleeping quarters for as many as eight campers...