Word: hansons
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After a brief consultation with Conover-Mast's high-powered lawyer, Elisha Hanson, who as counsel for the American Newspaper Publishers' Association is the most vociferous warrior for the Free Press against the New Deal, Editor Barclay announced that he would ignore the subpoena...
Publisher of Woman's Day is Stores Publishing Co., an A. & P. subsidiary. Its president is A. & P. Adman Donald Parker Hanson, who will send the magazine in bulk to individual A. & P. stores at cost, less any advertising income. Its first issue of 815,000 copies carried over $13,000 in paid advertising, nearly half from A. & P. and its manufacturing subsidiaries...
...trade could look in vain through Woman's Day for signs that A. & P. intended to use its magazine for editorial propagandizing in favor of chain stores. The Robinson-Patman Act was designed in part to end the evils of advertising allowances from manufacturer to retailer, and Publisher Hanson has stoutly denied that Woman's Day is an attempt to salvage these lost allowances. However, six manufacturers from whom A. & P. buys goods are represented in the first issue of Woman...
Publisher Hanson will continue the weekly A. & P. Menu, a handout which rose to 750.000 circulation, has cost his company a million dollars in six years. The first Thursday of each month the Menu will be part of Woman's Day. With true grocery psychology, A. & P. printed on the cover of free Woman's Day: "Price 3?" coyly crossed out the figure...
...Malcolm Hanson, radio engineer of the 1928-30 Byrd Antarctic Expedition (stowaway on the 1926 Expedition), thanks for clarifying Radioman Krenkel's career...