Word: hansons
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...What Hanson's experience points to is the fact that a business owner doesn't have to be the size of Amazon.com to take advantage of the Internet. By the thousands, small business owners are following in Hanson's briny footsteps. Only a year or so ago, getting up on the Web was a major effort and expense. Businesses had to turn to Internet service providers, web-page designers and Web consultants to set up a website that could easily cost tens of thousands of dollars. But in the past year, all that has changed. Thanks to increased competition among...
...designers, technicians and promoters all in one. Those include Yahoo Store www.store.yahoo.com) BuyItOnline (www.buyitonline. com), Verio (www. verio.com) and MindSpring (www.mind spring.com) Chances are even your own ISP will offer some kind of service. Don't be surprised if it comes knocking at your door--that's how Brian Hanson found Globalstore.net When you start surveying your options, though, keep a few things in mind. First of all, make sure you have the necessary resources to handle Internet commerce. A fully functioning website costs on average $1,000 to start and an additional $30 a month to run. How much...
Where the computers that physically store your website data are located is important. Don't let it be in your store. Most small companies have neither the physical space nor the technical expertise to house a server. Seafood-store owner Hanson balked at a solution that involved setting up bulky computer equipment next to his fish tanks. The costs were prohibitive for a small business: $20,000 to get the system up and running and an additional $800 a month to maintain the site. He ended up settling on Global Store's own servers, with no physical in-store service...
...calculate taxes and shipping costs, which depend on the weight of the package. And outsourcing credit-card processing to a check- or credit-clearing agency can be expensive. Many companies will include this, along with calculating taxes and calculating the weight of merchandise free. When someone buys fish from Hanson, all he has to do is pack orders into boxes. Charges, including taxes and shipping, are already credited to his bank account. How about a virtual shopping cart, to which the customer can add additional purchases? Using the cart, the shopper can calculate the total bill at any point...
Once your site is up and running, put your domain name (in Hanson's case seafood now.com on everything you send out, including business cards and invoices. If a new version of an Internet browser such as Netscape Navigator or Microsoft Internet Explorer is released, upgrade your site so that new users have an easy time finding your virtual door. Don't go too heavy on graphics; the more complicated a website, the longer it takes to access it. "As soon as people have to download, they disappear," says Mark Bozzini, CEO of LinkExchange, an online marketing-services provider based...