Word: happeners
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Dates: during 1940-1949
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...have reported that Dana Perfumes, Inc. has spent several millions in publicizing their ad of Tabu, the "forbidden" perfume, and the picture of seduction at the piano [TIME, Nov. 25]. But what is going to happen now that Airwick, the total deodorant, is spending thousands too? . . . Will the moral turpitude curve show a downward trend when Airwick kills the high-priced and seductive smells distilled from the scent glands of the musk deer and the civet cat? Think on these things...
...Could Happen There. Under the combined pressures of high food prices and economic deterioration, "something" could happen to Franco's rule. What would it be? Mass revolution is the least likely. Leftist hopes for a Spanish refugee invasion from France are dreamboats. The exiled republican government of ex-pharmacy Professor José Giral carries little weight in Spain...
...toward providing a stabilized basis for world trade. It fixed the currency values of 32 member nations at existing exchange rates (in terms of U.S. dollars or gold). Notably, this step was taken with no fuss; cutthroat currency manipulations, which many economists had feared as a preliminary, did not happen...
...result of this private test, BBC decided to ban hypnotists from telecasting, pending further experiment. (One wag promptly suggested that there was no danger of British listeners being hypnotized to sleep; the somnolent BBC needed hypnotists to keep them awake.) "My goodness," said one BBC official, "think what would happen if everybody had a television set-as everybody will shortly-and a Hitler sort of fellow started working on them...
...most important event on the world stage last week was something that did not happen. Despite its intense interest and ambitions in the Middle East (see below), Russia failed to react when the Persian Government sent troops into Azerbaijan Province to supervise elections and to reassert Teheran's authority. The outcome was U.N.'s first practical victory in its fight to keep the peace...