Word: happeners
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...example of mass hysteria: in 1940, Princeton psychologist Hadley Cantril used an analysis of listeners' reactions to posit that social panics occur when large groups can't discern reliable sources of advice from unreliable ones. That said, there's little chance that a media hoax of this magnitude could happen again. We've grown too sophisticated, too cynical to believe that little green men from Mars with big silver spaceships will land in New Jersey, of all places. We're too smart, for example, to be fooled by telephone calls suggesting that John McCain illegitimately fathered a black child...
Compare, for instance, how apps spread on Facebook: When a user installs an application, that action is communicated to his friends via a news feed. That won't happen on LinkedIn. And likewise, if you recommend a book to one of your LinkedIn contacts via the "Reading List by Amazon" application, the contact doesn't need to install the Amazon app to get the recommendation...
...Traditionally, a television's show success hinges on reaching a particular market on a particular night. But HSM's success has been built less from high viewer ratings than generating buzz - and buying - connected to the show. "HSM showed a [show's success] doesn't just happen on one night," says Ross. "You weave it together, forming a partnership between programming and marketing. You go different places to reach different people." The franchise had good timing; HSM's appearance coincided with the rise of a global middle class that's equipped to absorb it. When it first came...
...about the future of Tibet but about arrangements for the Dalai Lama's own future, including when he might be allowed to return to China. "That's exactly what caused the collapse of talks all the way back in 1985," says Barnett. "They must have known what would happen if they humiliated him that way again." Once they had returned to that phraseology, Barnett says the Dalai Lama had almost no choice but to repudiate them. Considering everything, he says, "the only real surprise is that it took so long...
...help itself with a pair of obvious critical penalties—one for roughing the passer and another for pass interference—that extended a Princeton drive in the second half. “You’re going to get some defensive penalties that happen through aggressiveness, but we had a couple ones that were relatively undisciplined,” Murphy said. “It took us a while to really get in sync defensively, obviously, and the bottom line is we did, but it was a process.” —Staff writer Dixon...