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...looking to create new revenue streams," says Guy Barnett, a Brooklyn Brothers partner. "We need as many business models as we can get." Adds David Elms, a media-industry partner at consultants KPMG: "I understand the logic behind it, and I can see it continuing to happen...

Author: /time Magazine | Title: Having It Both Ways in Advertising | 11/30/2009 | See Source »

...have been reasonably positive, according to the agencies. Dignan of Erasmus says Relentless is Coke's most successful new brand in a decade. The potential reward is worth the risk, says Barnett. If the agency's Fat Pig organic-candy line flops, he says, "the worst thing that could happen is there would be a lot of chocolate for us to eat." That's sugarcoating the prospect of a brand going bust, though. If a lot of agency-created products tank, the old model of fat fees could once again look pretty sweet...

Author: /time Magazine | Title: Having It Both Ways in Advertising | 11/30/2009 | See Source »

...keep that change going, the Chinese government has more work to do, however. Though the ingredients of rebalancing might be percolating in Xi'an and the rest of China, making it actually happen will take additional reform. The economy is still too dependent on investment and government spending instead of private consumption. Even though consumer spending is increasing, it is not growing quickly enough. Private consumption's role in the economy has actually been declining, to a mere 35% of GDP in 2008 from 46% in 2000. Economists say policymakers need to speed up the development of a better social...

Author: /time Magazine | Title: Can China's Backwaters Save the Global Economy? | 11/30/2009 | See Source »

Jeffrey Hawkins, the group's executive director, has spent nearly three decades in law enforcement and security services. He says many religious leaders fear that obvious security measures, like guards and surveillance cameras, will make a church seem unwelcoming. "It's a paradigm shift that has to happen," says Hawkins, who works with churches to assess risk and develop security plans...

Author: /time Magazine | Title: For Churches, Beefed-Up Security Is a Mixed Blessing | 11/30/2009 | See Source »

...late for that to happen. One of the study's more interesting finds is that car-crazy regions that have begun to play catch-up, like Southern California, are also seeing fewer pedestrian deaths. Unreformed Sunbelt-sprawl centers like Atlanta and Houston round out the top 10 most dangerous cities; but Los Angeles ranks only 27th. "In L.A.," says Goldberg, "they've started to recognize that biking, walking and public transit are a big part of their future. It's a good sign that the pendulum is swinging back." One way states and local governments can bring that about...

Author: /time Magazine | Title: Florida's Deadly Hit-and-Run Car Culture | 11/29/2009 | See Source »

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