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...says a medium-sized study could cost between $94,000 and $188,000. Less-expensive options can also answer some marketing questions, however. For Unilever, Vienna's Walla recently used a startle-reflex method that measures muscle control of eye blinks to determine that eating ice cream makes people happier than eating yogurt or chocolate. Another drawback of scanners: lying in one is hardly a natural environment to watch TV or spot brands. But anticipated smaller versions that let subjects sit up under contraptions that resemble salon hair dryers should increase the comfort factor...

Author: /time Magazine | Title: Brain Sells | 9/10/2006 | See Source »

...museum. You can't really add to an armor-plated canister like the one he provided in Denver. So Libeskind's addition is a freestanding structure. It connects to the Ponti with a glass bridge, a gray-toned exterior and a willingness to think differently but with happier results...

Author: /time Magazine | Title: As Sharp As It Gets | 9/3/2006 | See Source »

...high school, I believe students and parents need to understand the concept of finding the right fit--whether it's Harvard or not--when selecting a college. If we encourage kids to find a college that's a good fit and not just a big name, we will have happier--and more successful--students. LEAH BEASLEY CRANBROOK KINGSWOOD UPPER SCHOOL Bloomfield Hills, Mich...

Author: /time Magazine | Title: Letters: Sep. 11, 2006 | 9/3/2006 | See Source »

...SWEETHEARTS Tattooed alt-rocker DAVE NAVARRO and Baywatch alumna CARMEN ELECTRA THE SHOW 'Til Death Do Us Part IN HAPPIER TIMES At their 2003 wedding, "I cried more," he said, "'cause I had less mascara...

Author: /time Magazine | Title: People: Aug. 21, 2006 | 8/13/2006 | See Source »

...HAPPIER TIMES "An argument now and then is good," she said. "It means that we're communicating...

Author: /time Magazine | Title: People: Aug. 21, 2006 | 8/13/2006 | See Source »

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